More than 50 New Exhibitors Sign up for 3rd CIIE！Sports and Fashion Lead to aNew Healthy Life

A large-scale signing ceremony bothonline and offline

Thethird China International Import Expo (CIIE) has made strong inroads inattracting exhibitors, with more than 50 global companies signing up for theevent during a ceremony that took place both offline and online on May 15.

Thecompanies that confirmed their participation are mainly from the United States,Japan, Germany, France and Italy. They include renowned companies from the USsuch as General Electric, Pfizer and Estée Lauder.

FastRetailing, the parent company of UNIQLO, also signed up for the CIIE for thefirst time, booking an exhibition area measuring 1,500 square meters. Among thecompanies that signed up for the expo at the ceremony, 54 percent are Fortune500 companies that have signed up for some 30,000-sq-m of exhibition space.

Tapestry,the parent company of a range of luxury fashion brands such as Coach, signed along-term MOC (Memorandum of Cooperation) with the CIIE Bureau during theceremony, promising that it will participate in the annual expo for the nextthree years. Jide Zeitlin, Chairman and CEO of Tapestry, said that the Chinesemarket is still strong and important to overseas companies, and that it alwaysprovides inspiration and drives brands to innovate. Zeitlin added that the CIIEoffers a great opportunity for foreign companies to further explore the Chinesemarket.

Sports and Fashion Lead to a New HealthyLife

In the last CIIE, the automatic inventory RFIDrobot "Dibao" of Decathlon had its world premiere as a "gift forChina". In the future, it will provide services on a global scale. As thethird CIIE is upcoming, "Dibao" has been providing services in 23Decathlon stores in Shanghai. This year, Decathlon gears up for promoting"Dibao" to more than 200 stores in China. The reason why Decathlonchooses China to first release and comprehensively function "Dibao"is that China has been the most important market in the global strategy ofDecathlon. Michel Leclerq, the founder of Decathlon, once indicated that Chinais the one and only most important market. Now, Decathlon has confirmed that itwill continuously advertise its core concept - "Make Sport Accessible toAll" in this year's CIIE.

Seeking for Quality Sponsorship Partners and InnovativeSponsorship Model

Exhibiting in the 3rdExpo and organize corresponding international e-sports events in the venue togather media focus and expand the international influence of the game and theevent itself; at the same time, CIIE brings together more than 3000High-quality exhibitors and 250 Fortune 500 companies, the event can also help e-sportscompanies to find sponsorship partners, display sponsorship model.

Opening a Dialogue of Olympics and Esports

In the second CIIE, ESPORTScompanies can work with CIIE to arrange forums in exhibition hall to maintaingovernment relations. CIIE can be responsible for government communication andinvite the General Administration of Sports and the Olympic Organizing Committeeto participate in the forums.

Collaborating Online and Offline, Interacting On-siteand Off-site

At the same time, AESFcould use live broadcast and other forms to increase on-site and off-siteinteraction, online and offline collaboration. E-sports players outside the exhibitionhall could actively participate in onsite interaction. And the officials and0.5 million CIIE visitors could deepen their understanding of esports industry.

Interacting with Official Media and Extending BrandInfluence

Showcasing in 3nd CIIEis a great opportunity to empower the brand value and to create opportunitiesto accept interviews and reports of official media such as People's Daily, CCTVTower, Xinhua News Agency, etc. through CIIE's huge official media network, e-sportscompanies could expand the brand's global influence, paving the way forbusiness development in mainland China.

AWonderful Life with New Fashions

So far, Richemont, Kering, Coach, D&G, Lavin have all confirmed to exhibit in 3^rd CIIE. With the theme of"Ingenuity and Innovation", Richemont will bring its sub-brands infour major sectors including jewelry, watch manufacturing, writing tools andfashion accessories to the CIIE.

Registration Deadline:May 31, 2020

Henry Tan

Mob: +8618964738437

Tel: +86 21 61158195

Email: Henry_tan@lisosports.com