In the long history of humankind, sports has always been an indispensable part of people's life by virtue of its unique charm. Based on the deep understanding of sports implications, we can make use of the fair and borderless communication function of sports and surmount obstacles regarding cultures, beliefs, races, etc, to help more brands win target groups precisely, trigger the emotional resonance of consumers, and facilitate the enhancement of brand influence, innovation of business growth points and reflection of corporate social responsibility.